{"id":4188,"date":"2012-01-28T16:32:50","date_gmt":"2012-01-28T21:32:50","guid":{"rendered":"http:\/\/mondomark.com\/wordpress\/?p=2827"},"modified":"2012-01-28T16:32:50","modified_gmt":"2012-01-28T21:32:50","slug":"ti-west%e2%80%99s-the-innkeepers","status":"publish","type":"post","link":"https:\/\/kqek.com\/mobile\/?p=4188","title":{"rendered":"Ti West\u2019s The Innkeepers"},"content":{"rendered":"<p>Just uploaded is a review of Ti West\u2019s latest horror film, <strong>The Innkeepers <\/strong>(2011), which opens at  the <a href=\"http:\/\/tiff.net\/filmsandschedules\/tiffbelllightbox\/2012\/3600001655\" >TIFF Bell Lightbox<\/a> Friday February 3rd, and whose soundtrack is  available January 31st.<\/p>\n<p>I loved West\u2019s last film, the salute to eighties slashers <strong><a href=\"http:\/\/www.kqek.com\/dvd_reviews\/h\/3508_HouseDevil2009.htm\">The House of  the Devil<\/a><\/strong> (2009), and appreciated the bulk of his little-seen forest  thriller <strong><a href=\"http:\/\/www.kqek.com\/dvd_reviews\/t2u\/3507_TriggerMan2007.htm\">Trigger Man <\/a><\/strong>(2007), and in all three films one  can trace his gradual recognition of tighter &amp; coherent plotting \u2013 aspects  largely absent in his debut feature <strong>The  Roost<\/strong> (2005), a film that does have admirers, but it\u2019s a film hampered by  the kind of contrived scenes and slow pacing that can become interminable.<\/p>\n<p>Characters running in and out of locations works only if the  reasons for their actions has purpose, and a finale only satisfies if the  heroine hasn\u2019t done something massively stupid. (In the case of <strong>House<\/strong>, all the babysitter had to do was  pick up the gun, kill her tormentors, and voila! She\u2019s free!)<\/p>\n<p>Sometimes it\u2019s forgivable when the pluses outweigh the  errors, and while <strong>Innkeepers<\/strong> isn\u2019t  perfect, it\u2019s a successful little ghost tale that shows off West\u2019s skills at  creating a mounting sense of dread before a classically-crafted shock. It\u2019s  also a great example of how to mine a great location, building on its existing  mystique, letting the actors react to its maze-like structure, and establish in  clean, simple scenes the parameters of where they\u2019re safe, and where they must  never, ever venture but inevitably must in order for there to be a movie.<\/p>\n<p>It\u2019s also unusual that West set his film in a working hotel  and used its name, a savvy move that will probably see a spike in the <a href=\"http:\/\/www.pedlarinn.com\/\" >Yankee Pedlar Inn\u2019s<\/a> clientele for a while. It\u2019s an impressive building with lovely wooden  trim, and its wide lobby and long corridors allowed West to have fun with the  2.35:1 \u2018scope ratio.<\/p>\n<p>In addition to the <a href=\"http:\/\/www.kqek.com\/dvd_reviews\/i\/3805_Innkeepers2011.htm\">film review<\/a> [<a href=\"http:\/\/kqek.com\/mobile\/?p=4182\">M<\/a>], there\u2019s the <a href=\"http:\/\/www.kqek.com\/cd_lp_reviews\/i\/CD_0338_Innkeepers2011.htm\">soundtrack  review<\/a> [<a href=\"http:\/\/kqek.com\/mobile\/?p=4178\">M<\/a>] of Jeff Grace\u2019s  score (released by Screamworks Records \/ MovieScore Media).<\/p>\n<p>Grace may be the  only composer thus far who can take my favourite instrument \u2013 the cello \u2013 and  turn it into an instrument from Hell. <strong>Innkeepers <\/strong>isn\u2019t as terrifying as <strong>The Roost<\/strong> or Travis Betz\u2019s <strong>Joshua<\/strong> (2006), but it\u2019s a solid horror  score which really ought to be experienced in a theatre; that main title  sequence is wonderful at establishing the mood and emotional parameters of the  film, and its so-called mumble core characters.<\/p>\n<p><span style=\"color: #ffffff;\">.<\/span><\/p>\n<p style=\"text-align: center;\"><strong>A slight (and final) tangent<\/strong><\/p>\n<p>Although the film will get primary attention by critics, I\u2019m  compelled to pay compliment to the very nature of West\u2019s indie stature, because  like his colleagues, his films are (ideally) sold using campaign art that  doesn\u2019t feature the banal big star heads in standard Photoshop friezes.<\/p>\n<p>Within the studio realm, poster design over the last few  years has degenerated into a lazy assignment of placing heads on posters,  solely so passersby can recognize the star and base their decision to buy a  ticket on that actor or actress\u2019s fan base. Most studio posters are designed  with little imagination, and it\u2019s often indie artists working on spec or  special commissions who draw from the artists and periods they admire, and  create works that push a poster design to its proper artistic and functional  apex.<\/p>\n<p>There may be more <strong>Innkeeper <\/strong>posters out there (or more to  come), but remember the video posters we always see online and in stores? Big  heads, predictable expressions, and lots of Photoshopping. The problem with the  lot is that every studio is working from the same narrow mental template of  selling a film\u2019s most recognizable elements, so when you line up  studio-produced films, you see a monotonous pattern of heads, of similar objects  placed in similar areas of a DVD \/ Blu-ray cover. The end-result is a sense of  sameness, which defeats the purpose of hiring a graphic designer educated in  making things distinct.<\/p>\n<p>Below are four very different poster styles I found for <strong>The Innkeepers<\/strong>. Where you see heads,  they are small parts of a greater stylistic design that as a whole makes that  poster stand out from the banal. They are deliberately retro, and they will  work in catching your attention because what studios have failed to understand is the  ability of audiences to maintain their own repository of commercial art, be it recent, classic, or iconic:<\/p>\n<div id=\"attachment_2828\" class=\"wp-caption aligncenter\" style=\"width: 213px\"><a href=\"http:\/\/mondomark.com\/wordpress\/wp-content\/uploads\/2012\/01\/Inkeepers_poster_A_s.gif\"><img loading=\"lazy\" class=\"size-full wp-image-2828\" title=\"Inkeepers_poster_A_s\" src=\"http:\/\/mondomark.com\/wordpress\/wp-content\/uploads\/2012\/01\/Inkeepers_poster_A_s.gif\" alt=\"\" width=\"203\" height=\"300\" \/><\/a><\/p>\n<p class=\"wp-caption-text\">70s letter design with 90s interplay of stark shadows and faces.<\/p>\n<\/div>\n<p style=\"text-align: center;\">\n<div id=\"attachment_2829\" class=\"wp-caption aligncenter\" style=\"width: 212px\"><a href=\"http:\/\/mondomark.com\/wordpress\/wp-content\/uploads\/2012\/01\/Inkeepers_poster_B_s.gif\"><img loading=\"lazy\" class=\"size-full wp-image-2829\" title=\"Inkeepers_poster_B_s\" src=\"http:\/\/mondomark.com\/wordpress\/wp-content\/uploads\/2012\/01\/Inkeepers_poster_B_s.gif\" alt=\"\" width=\"202\" height=\"300\" \/><\/a><\/p>\n<p class=\"wp-caption-text\">Dreamy eighties effort that&#39;s oddly more PG-friendly, suggesting a mystical, tongue-in-cheek  journey in place of death-by-fright.<\/p>\n<\/div>\n<p style=\"text-align: center;\">\n<div id=\"attachment_2830\" class=\"wp-caption aligncenter\" style=\"width: 213px\"><a href=\"http:\/\/mondomark.com\/wordpress\/wp-content\/uploads\/2012\/01\/Inkeepers_poster_C_s.gif\"><img loading=\"lazy\" class=\"size-full wp-image-2830\" title=\"Inkeepers_poster_C_s\" src=\"http:\/\/mondomark.com\/wordpress\/wp-content\/uploads\/2012\/01\/Inkeepers_poster_C_s.gif\" alt=\"\" width=\"203\" height=\"300\" \/><\/a><\/p>\n<p class=\"wp-caption-text\">A poke at the iconography of 70s posters where one image, tied to a styled title design, infers unseen horrors paying audiences will be privileged to experience.<\/p>\n<\/div>\n<p style=\"text-align: center;\">\n<div id=\"attachment_2831\" class=\"wp-caption aligncenter\" style=\"width: 212px\"><a href=\"http:\/\/mondomark.com\/wordpress\/wp-content\/uploads\/2012\/01\/Inkeepers_poster_D_s.gif\"><img loading=\"lazy\" class=\"size-full wp-image-2831\" title=\"Inkeepers_poster_D_s\" src=\"http:\/\/mondomark.com\/wordpress\/wp-content\/uploads\/2012\/01\/Inkeepers_poster_D_s.gif\" alt=\"\" width=\"202\" height=\"300\" \/><\/a><\/p>\n<p class=\"wp-caption-text\">A contemporary poke at the &quot;Saw&quot; and Dark Castle campaigns where mayhem saturates the image, and the title&#39;s smeariness is reflective of the film&#39;s gore intensity. Of course, this image infers a slaughterfest that never happens. It&#39;s an art director who simply ran with one image that lasts for a few seconds. In other words: a cheat.<\/p>\n<\/div>\n<p style=\"text-align: center;\"><span style=\"color: #ffffff;\">.<\/span><\/p>\n<p>They all work, and not one features a big stupid head.<\/p>\n<p>Kind thanks to all.<\/p>\n<p><span style=\"color: #ffffff;\">.<\/span><\/p>\n<p><span style=\"color: #ffffff;\">.<\/span><\/p>\n<p><strong>Mark R. Hasan<\/strong>,  Editor<br \/>\n<strong>KQEK.com <\/strong>(  <a href=\"http:\/\/www.kqek.com\/Main_Index_Page.htm\">Main Site<\/a> \/ <a href=\"http:\/\/www.kqek.com\/mobile\/index.php\">Mobile Site<\/a> )<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Reviews of Ti West&#8217;s latest shocker, The Innkeepers, and Jeff Grace&#8217;s soundtrack album (Screamworks \/ MovieScore Media), plus some opinionated blather regarded big stupid actor heads.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false},"categories":[6,4,5],"tags":[1056,33,1060,255,1061],"jetpack_featured_media_url":"","jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p8nuyW-15y","_links":{"self":[{"href":"https:\/\/kqek.com\/mobile\/index.php?rest_route=\/wp\/v2\/posts\/4188"}],"collection":[{"href":"https:\/\/kqek.com\/mobile\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kqek.com\/mobile\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kqek.com\/mobile\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/kqek.com\/mobile\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4188"}],"version-history":[{"count":0,"href":"https:\/\/kqek.com\/mobile\/index.php?rest_route=\/wp\/v2\/posts\/4188\/revisions"}],"wp:attachment":[{"href":"https:\/\/kqek.com\/mobile\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4188"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kqek.com\/mobile\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4188"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kqek.com\/mobile\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4188"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}