{"id":7826,"date":"2010-03-27T02:15:17","date_gmt":"2010-03-27T06:15:17","guid":{"rendered":"http:\/\/mondomark.com\/?p=699"},"modified":"2010-03-27T02:15:17","modified_gmt":"2010-03-27T06:15:17","slug":"avatar-gets-allocated-in-canada","status":"publish","type":"post","link":"https:\/\/kqek.com\/mobile\/?p=7826","title":{"rendered":"Avatar Gets Allocated in Canada"},"content":{"rendered":"
\"10

10 weeks to get your enviro-smurf epic<\/p><\/div>\n

To help Canadian merchants understand the allocation policy for Avatar<\/strong> when it hits stores Thursday April 22 (Earth Day), Fox Home Video sent a handy FAQ which makes it clear Avatar<\/strong> will debut as a plain movie-only edition in 2D \u2013 nothing unexpected, since that info was already available in February.<\/p>\n

What is surprising, however, is the film\u2019s limited availability to merchants and buyers alike.<\/p>\n

As stated in Fox\u2019s FAQ:<\/p>\n

\u201cAllocation will be heavily controlled by Fox and James Cameron. The most likely reason is to ensure the market is not flooded and the title sell [sic] through clean with very little returns\u2026 Avatar has been offered as a one-time order only\u2026 This version will be available for 10 weeks before being discontinued. A 3D Special Extended Edition is planned for 4th quarter of 2010.\u201d<\/em><\/p>\n

\u201cFlooded\u201d seems a rather rich term, but the thinking is perhaps it\u2019ll sate the rental market, satisfy those who must own the film, and keep the film in a kind of limited circulation until the fall when it debuts in 3D Blu-ray as more 3D sets and 3D Blu-ray players make their way to consumers.<\/p>\n

I\u2019m not sure if it\u2019s bold, proactive, or a means to keep the film active in theatres while a legit home video version exists to buy, and then to rent. The question is whether people will care to buy the film yet again in the fall, or will there be a calming down period where those delighted by the theatrical 3D experience won\u2019t even bother owning the film because<\/p>\n

a) the 3D process has earned more praise than the story, and after several months, people might feel the story\u2019s weaknesses will be more apparent on a flat\/2D home screen<\/p>\n

b) with 3D TV + player retail combos debuting for under $4000 (or sets by Panasonic<\/a>, Samsung<\/a>, and Sony<\/a> roughly priced between $2200-$4000 Canadian), exactly how successful will the nascent format be, since 1080i sets and lower are selling for a pittance, now that average consumers are getting used to 1080p sets and Blu-ray players. (Meaning: do people really want to buy the core home theatre hardware again?)<\/p>\n

I love 3D, so I\u2019m watching the HD version\u2019s launch and peoples\u2019 reactions with interest, but even if 2\/3\u2019s of the rumored thirty-seven 3D films slated for 2010-2011 release are available on DVD and\/or Blu-ray, will those titles \u2013 which will sell for a premium \u2013 really motivate people to re-buy serious hardware?<\/p>\n

And if they don\u2019t within the next 8 months, will\u00a0Avatar <\/strong>still be a blockbuster home video release, or will people pass on re-buying the \u00a0film?<\/p>\n

If there is<\/em> going to be a \u2018flood,\u2019 it might be the used DVD shops that\u2019ll be stacked with bare bones copies a year from now…<\/p>\n

– MRH<\/p>\n","protected":false},"excerpt":{"rendered":"

Editor’s Blog regarding recent Fox FAQ to merchants regarding the allocation of limited copies of Avatar in April, followed by title moratorium until the fall\u2026<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false},"categories":[6,5],"tags":[],"jetpack_featured_media_url":"","jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p8nuyW-22e","_links":{"self":[{"href":"https:\/\/kqek.com\/mobile\/index.php?rest_route=\/wp\/v2\/posts\/7826"}],"collection":[{"href":"https:\/\/kqek.com\/mobile\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kqek.com\/mobile\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kqek.com\/mobile\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kqek.com\/mobile\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7826"}],"version-history":[{"count":0,"href":"https:\/\/kqek.com\/mobile\/index.php?rest_route=\/wp\/v2\/posts\/7826\/revisions"}],"wp:attachment":[{"href":"https:\/\/kqek.com\/mobile\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7826"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kqek.com\/mobile\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7826"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kqek.com\/mobile\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7826"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}